Upcoming PHCC Webinars

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Webinars from the PHCC Educational Foundation are an easy way to get great training delivered straight to your desktop or tablet.

Register below for our upcoming sessions. PHCC members can log into this site to access our library of previously recorded sessions at no charge. Coming soon, non-members will be able to purchase access to these previous sessions as well.  


 

I’m a Top Plumbing-Heating-Cooling Business, Why Doesn’t Google Think So?

Date: Wednesday, April 5th, 2017
Time: 3:00pm - 4:00pm ET
Free Member Webinar 

That’s a big – and increasingly important question. Especially with all of Google’s recent changes to their search formula (did you know if your site is not "secure,” you will be penalized for it?). In this webinar, you will learn the latest strategies to solve for the most mystifying challenge on the Web: Why do search engines rank Websites the way they do?

You are a successful business with a good reputation in your market, so you understandably struggle to figure out why it doesn’t seem like it according to search engines – those darned things that sometimes rank unlicensed newcomers high, while industry mainstays are nowhere to be found.

After 10+ years of researching and improvising the perfect solution for P-H-C contractors looking to market online, we’ve figured out what REALLY works, and we’re ready to share it with you. We’re also going to tie in a strategy for running display ads online through Google Adwords – it’s a strategy known as retargeting that some of the biggest brands in the world are using. We’ll show you how you can run your own ads for mere pennies, while getting major results.

So join us during this educational Webinar where Market Hardware’s team of experts will walk you through a step-by-step process to cracking the Google code and getting your business listed where it belongs – at the top of Page One on Google.

Click here to register 

Speaker:  Brian Kraff and Alain Parcan, Market Hardware
Sponsor:  PHCC Educational Foundation

 

Here's The Shocking "Anchor" That's Holding Your Service Business Back

Date: Wednesday, April 19th, 2017
Time: 3:00pm - 4:00pm ET
Free Member Webinar 

Find out what’s holding back service businesses from growing wildly. This discovery surprises most business owners when they learn that they are unconsciously placing limitations on themselves. In this compelling talk, Mike exposes the anchors that weigh someone down and he reveals how to break through. Audiences call this talk “life changing.”

Click here to register 

Speaker: Mike Agugliaro, CEO Warrior
Sponsor:  PHCC Educational Foundation
 

Successfully Manage Your Review Presence Online: Establish a Process & Encourage Good Reviews

Date: Wednesday, May 17th, 2017
Time: 3:00pm - 4:00pm ET
Free Member Webinar 

1.0 NATE CE available for attendees

Whether your focus is on home performance retrofits, high-performance construction, healthy home renovations or otherwise, reviews continue to play a critical role in your online presence and reputation.

Over the last five years, Energy Circle has been a watchdog of the digital marketing landscape for the better building industry. With third party reviews now visible directly in Google’s Knowledge Graphs (and Google reviews still visible within local search results), 2017 will be the year to embrace online reputation management.

During this webinar, Efficiency First board member and Energy’s Circle’s founder and CEO, Peter Troast, will discuss how to successfully manage your review presence online: establish a process, encourage good reviews and mitigate negative ones. He’ll also cover the tools you’ll need to do this.

As a bonus, we’ll send all registrants an infographic that highlights what you need to know for utilizing third party review sites.

Click here to register 

Speaker: Peter Troast, Energy Circle Founder and CEO
Sponsor:  PHCC Educational Foundation

 

How to Get More of What You Want Out of Your Business

Date: Wednesday, June 7th, 2017
Time: 3:00pm - 4:00pm ET
Free Member Webinar 

Running your own business brings lots of freedom and rewards, but no one said it would be easy. All business owners have some common issues and frustrations. Often the successes and failures of fellow business owners are the best teachers. Paul Levering, owner of BlueHat Mechanical in Raleigh, NC, a commercial HVACR service company, will share first hand some basic business principles and tools that he implemented in his business.  Paul will discuss elements from the business book Traction by Gino Wickman and the Entreprenural Operating System (EOS). Learn more about how Paul was able to get out of the day-to-day operations and achieve business success.

Click here to register 

Speaker: Paul Levering, Owner, BlueHat Mechanical
Sponsor:  PHCC Educational Foundation 

 
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