Trade Shows Gain Importance

March 20, 2003

Nearly one-third of trade show attendees polled for a "Business Travel Survey" by eBrain Market Research say attending trade shows is more important now than before September 11, 2001. According to the survey, more than one-fourth of companies responding (26 percent) are currently looking for alternatives to reduce business travel, yet close to two-thirds (66 percent) are more likely to take a business trip if it includes a relevant trade show.

In fact, trade shows rank higher in importance than all other business travel events except client prospecting. Fourteen percent of respondents plan to increase travel to trade shows, while only 5 percent will increase travel to conferences. The study reinforces trade shows as the most convenient way to accomplish multiple business goals - client meetings, company-wide meetings, exhibits - while reducing employer costs and minimizing employee business travel.

Courtesy of GWSAE



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