Low Cost Marketing
August 15, 2005
By: Adams Hudson
Why send out a cheap little service postcards? If for every 1,000 you send out (@ 50¢ each) you get a 3% customer response at $79, that's $2370 on 30 visits.
But that's 30 face-to-face opportunities to gain Maintenance Agreement customers. Convert 45% of those at $129 each or so, for $1741.
1 in 24 will need equipment. Score on that, and you've got another $4200 or so. So, on the conservative side, you stand to collect around $7300 for your $500 effort. You'll also have 30 more names in the database for every 1,000 postcards!
Does a good Tune-up Postcard still sound like a cheeseball idea? Get 'em done or call us to help you! HVAC or Plumbing - they work.
Now go out there and sell something!
Adams Hudson is president of Hudson, Ink “Creative Marketing that Works.” His company creates a full line of marketing tools for contractors including Customer Retention newsletters, Yellow Page ads, “turn-key” Marketing PowerPacks and custom copywriting. You can get a free subscription to his “Sales & Marketing Insider” by faxing your letterhead to 334-262-1115 with the request. Also check out www.hudsonink.com on the web for free marketing tips or call 1-800-489-9099 for more info.
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