Driving Sales of ENERGY STAR® Water Heaters through Early Replacement

Presented by: Mark Michalski, Cadmus

The ENERGY STAR Program and partnering utilities, energy-efficiency organizations, retailers, and manufacturers are continuing their promotion of early replacement as a means to help consumers understand the value of a certified water heater and drive purchases. Use of a proactive, early replacement sales strategy has helped open up customer dialog about the benefits and cost savings associated with ENERGY STAR certified water heaters that is often overlooked by a customer when seeking an emergency replacement. Attendees for this webinar can learn how to integrate elements of this national promotion, such as special limited-time offers as well as messaging and marketing materials, into their sales & marketing strategy to benefit their bottom line.